Thursday, July 08, 2004

et tu Uncle Ben's

No, I'm not going to advocate massive consumer regulation. Check out my book. I'll live by this stuff.

But I also believe in spreading the news about a company ripping off the public, so here I go. I was very hungry for an early dinnner and bought an Uncle Ben's Rice Bowl for $2 at Kroger. It looked big and hearty. One fork in and I hit bottom. Was I optically alluded? Nope, the bowl has a dimple in the bottom much like wine bottles have and for much the same reason. They tricked me. The big bowl I thought I was getting was about half the size presented. I don't believe the government should regulate this but I will encourage all readers to not buy Uncle Ben's Rice Bowl.